From the Classroom to the Coast: Navigating Maine’s Experience Economy
Where academic rigor meets Maine’s $14 billion outdoor and hospitality economy. We don’t just provide courses; we build the bridges between your education and your career.
Photo Credit: Maine Office of Outdoor Recreation
The THOR Resource Hub
Your direct portal to the data, organizations, and pathways shaping Maine’s $14 Billion experience economy. Stay ahead of the curve with the latest roadmaps and workforce data.
The Big Picture: Maine’s 10-Year Outdoor Recreation Economy Roadmap
Workforce Intel: Maine Outdoor Brands Workforce Needs Assessment Report
Market Trends: 2024 Maine Office of Tourism Highlights
Cultural Stewardship: Look Out for ME & Wabanaki Cultural Tourism Plan
The Ecosystem Partners
The organizations powering Maine’s tourism and outdoor sectors.
Maine Office of Tourism: Visit Maine – Global branding and destination management.
Maine Office of Outdoor Recreation – Scaling Maine’s outdoor assets and economy.
Maine Tourism Association – The voice of Maine’s hospitality and tourism businesses.
Four Directions Development Corporation: Wabanaki Cultural Tourism Initiative – Supporting Indigenous-led cultural tourism and entrepreneurship.
Essential Summits & Gatherings
Spring: Maine Tourism Conference (Annual)
Early Summer: THOR Institute: Vacationland Conference (Biennial)
Fall: Tourism Workforce Summit (Annual)
Fall/Winter: Maine Outdoor Economy Summit (Annual)
Career Launchpad & Professional Training
From certifications to job boards—tools to build your resume.
Statewide Opportunities: Maine Tourism Association – Live & Work in Maine & Forge Your New Career Path
Specialized Training: WelcomeME 2.0 (Hospitality) & Travel Ambassador Certification
The Maine Guide Path: Become a Registered Maine Guide & UMaine Adventure Programs
Find Your Role: MTA Job Board & MTA Internship Portal
THOR Student Toolbox
Ready to enroll? Use our Multi-Campus Course Request Form to take a THOR class at any UMS institution.
Explore: THOR Minor Course Offerings
Visualize: THOR Minor Course Map